DHL Strengthens Commitment to Esports with Extended Partnership with ESL FACEIT Group

(IN BRIEF) DHL Group has extended its partnership with ESL FACEIT Group, continuing its role as the Official Logistics Partner for major esports events and expanding its involvement with the Snapdragon Pro Series and DreamHack festivals. The collaboration enhances DHL’s connection with the global esports community and supports its efforts to engage with younger, tech-savvy audiences.

(PRESS RELEASE) BONN/COLOGNE, 17-Aug-2024 — /EuropaWire/ — DHL Group has announced the renewal and expansion of its partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. This multi-year extension reinforces DHL’s role as the Official Logistics Partner for some of the world’s most prominent esports events, solidifying its presence within the rapidly growing gaming community.

Over the past six years, DHL has played a crucial role in enhancing fan experiences at major esports tournaments such as Counter-Strike 2 and Dota 2. The extended partnership will see DHL continue its support for these events while also expanding its involvement with the Snapdragon Pro Series, the largest multi-title mobile esports league, and DreamHack gaming festivals, which are known for their immersive three-day gaming lifestyle experiences.

Expanding Influence in Esports and Gaming

As the esports audience continues to grow globally, DHL’s strategic collaboration with EFG allows the brand to connect with a tech-savvy, younger demographic, particularly those in Generations Z and Alpha. Through its logistics expertise, DHL ensures the smooth operation of events, from transporting stage and broadcast equipment to managing gaming setups. Additionally, DHL’s marketing initiatives, including the Most Valuable Player award program, further integrate the brand into the heart of esports culture.

“DHL has become synonymous with innovation and reliability within the esports industry,” said Arjan Sissing, Head of Group Brand Marketing at DHL Group. “Our partnership with EFG not only strengthens our connection with a passionate audience but also positions DHL as a forward-thinking and desirable employer in the eyes of tech-savvy individuals. This collaboration is a testament to our commitment to engaging with the next generation through platforms that resonate with them.”

Reaching a Global Audience

The global esports fanbase is anticipated to exceed 640 million by next year, and EFG events provide DHL with unique opportunities to reach this diverse and engaged audience. With esports titles like Counter-Strike 2 and Dota 2 maintaining their popularity, and the Snapdragon Pro Series expanding its player base, DHL is positioned to maximize its visibility and relevance in the gaming world.

In addition to live event sponsorships, DHL is also deepening its engagement with the gaming community through mobile gaming initiatives. The company is relaunching its EffiBOT Game, a jump-and-run mobile game that has already seen over 100,000 downloads and 2 million plays. This game, available on major app stores, allows players to immerse themselves in DHL environments while collecting packages, further solidifying DHL’s brand presence within the gaming ecosystem.

Building a Lasting Connection with Fans

Rodrigo Samwell, Chief Commercial Officer at ESL FACEIT Group, expressed his enthusiasm for the ongoing partnership: “DHL’s dedication to our events and the esports community has made it a beloved brand among fans. The energy and support we witness at our events, with fans chanting ‘DHL,’ highlight the success of our joint efforts. We are excited to continue this journey together and bring even more value to our global audience.”

With the extended partnership, DHL is set to continue making significant strides in the esports industry, leveraging its expertise to support the ever-growing demand for high-quality gaming experiences and maintaining its position as a key player in the global digital landscape.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of more than 81.8 billion euros in 2023. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

ESL FACEIT Group
ESL FACEIT Group (EFG) is the leading esports and video game entertainment company dedicated to creating worlds beyond gameplay where players and fans become community. EFG is built on a legacy of world-renowned brands including ESL, FACEIT, DreamHack and DreamHack Sports Games, providing innovative ecosystems for global communities of players, fans and creators around the games they love. Working alongside leading partners, brands and global IPs, EFG operates an unmatched portfolio of live events, digital platforms and developer tools that reach and engage millions of gamers worldwide. For more information visit www.eslfaceitgroup.com

Media Contacts:

DHL Group
Media Relations
Mathias Schneider
Phone: +49 228 182-9944
E-mail: pressestelle@dhl.com
On the internet: group.dhl.com/press
Follow us at: twitter.com/DHLglobal

ESL FACEIT Group
Sarah Buric
E-mail: press@efg.gg

SOURCE: Deutsche Post AG