Driving the Future: Bosch and Microsoft Collaborate to Pioneer Generative AI for Advanced Automotive Safety

(IN BRIEF) Bosch, during the Bosch Connected World 2024 conference, announced plans to integrate generative AI into vehicle systems to enhance automated driving capabilities. This initiative aims to improve road safety by enabling vehicles to better assess dynamic road scenarios and respond proactively to potential hazards. Partnering with Microsoft, Bosch seeks to leverage generative AI’s predictive capabilities to revolutionize automotive safety measures. Additionally, Bosch is investing in AI-driven initiatives across its portfolio, from manufacturing optimization to customer service enhancements, while prioritizing ethical AI adoption through training programs and initiatives like the Bosch AI code of ethics.

(PRESS RELEASE) STUTTGART, 8-Nov-2023 — /EuropaWire/ — Robert Bosch GmbH, commonly known as Bosch, is a German multinational engineering and technology company, took center stage at the Bosch Connected World (BCW) AIoT industry conference in Berlin, making significant announcements about its advancements in Artificial Intelligence (AI). Dr. Stefan Hartung, Chairman of the Bosch board of management, unveiled the company’s ambitious plans to integrate generative AI into vehicle systems, aiming to elevate automated driving capabilities to new heights. Underlining the transformative potential of generative AI, Dr. Tanja Rueckert, Bosch board member and Chief Digital Officer, drew parallels to the revolutionary impact of the invention of the computer. “Generative AI is a boost to innovation. It can transform industry in much the same way as the invention of the computer.” This strategic initiative underscores Bosch’s unwavering commitment to innovation and safety, aligning closely with the sentiments expressed by the majority of respondents in the Bosch Tech Compass survey, who envision AI as a catalyst for enhancing road safety.

Bosch aims to leverage generative AI to advance automated driving functions, enabling vehicles to better assess dynamic road scenarios and enhance safety measures for all road users. Collaborating with Microsoft, Bosch seeks to tap into the vast potential of generative AI, combining Bosch’s automotive expertise and Microsoft’s cloud capabilities to achieve unprecedented levels of safety and convenience in vehicles. Uli Homann, Microsoft CVP and Distinguished Architect, expressed Microsoft’s eagerness to pioneer generative AI alongside Bosch to promote safer roads globally, stating “In our unwavering commitment to safer roads, Microsoft is eager to explore collaboration opportunities with Bosch to pioneer the realm of generative AI.”

Generative AI holds promise in redefining safety measures in automated driving systems by offering enhanced predictive capabilities. Unlike traditional AI models, generative AI can analyze extensive datasets to discern nuanced details, such as distinguishing between harmless debris and potential hazards on the road. This information enables vehicles to proactively respond to emerging risks, either by alerting the driver or autonomously initiating evasive actions.

Bosch’s collaboration with Microsoft represents a strategic step towards realizing the full potential of generative AI in automotive safety, building upon their successful partnership in developing a universal software platform for connecting cars and the cloud. With generative AI poised to transform industries across sectors, Bosch remains at the forefront of innovation, actively pursuing partnerships and investments in AI-driven initiatives to drive sustainable growth and technological advancement.

From manufacturing to everyday office work, generative AI is already being used in many areas at Bosch. In addition to Microsoft, the company is working with several partners, including AWS, Google, and Aleph Alpha. The Bosch Group’s venture capital unit, Bosch Ventures, invested in the AI company Aleph Alpha last year. Bosch also announced it would collaborate with the startup on finding new use cases both for Bosch associates and customers. “Bosch and Aleph Alpha want to learn from each other, benefit from each other’s know-how, and work together on cross-domain use cases,” Rueckert says. This partnership is now bearing its first fruits in North America: in collaboration with Aleph Alpha, Bosch is debuting AI-based speech recognition on behalf of a premium car manufacturer. In this solution, a chatbot understands and answers breakdown service calls with the help of natural language processing, which also recognizes dialects, accents, and moods. The call is taken directly, reducing the driver’s waiting time to a minimum. As many as 40 percent of calls can be processed and resolved automatically; for more complex queries, the bot transmits all relevant information to a service center agent who takes over the case immediately.

From enhancing manufacturing processes to revolutionizing customer service with AI-powered solutions, Bosch is committed to harnessing the transformative potential of generative AI across its diverse portfolio. As Bosch continues to lead the charge in AI innovation, initiatives such as the Bosch AI training program underscore its dedication to empowering associates with the skills needed to navigate the evolving AI landscape responsibly and ethically. With the launch of the 2024 Bosch Tech Compass, Bosch reaffirms its commitment to setting the pace in AI utilization, driving progress and shaping the future of mobility and beyond.

For the representative survey, people aged 18 and over in seven countries (Brazil, China, Germany, France, India, the U.K., and the U.S.) were polled online on behalf of Robert Bosch GmbH by the market researchers Gesellschaft für Innovative Marktforschung mbH (GIM) in December 2023. In Germany, France, and the U.K., at least 1,000 people were polled per country; in Brazil, China, India, and the U.S., it was at least 2,000 people each. The random samples are representative of their respective countries in terms of region, gender, and age (Brazil, Germany, France, U.K., U.S.: 18 to 69 years / China, India: 18 to 59 years).

Automated driving: Jennifer Gass, +49 152 346-63461
Bosch at BCW, AI: Christiane Wild-Raidt, +49 152 229-78802
Bosch at BCW, digitalization: Inga Ehret, +49 172 324-2636

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First published in this link of EuropaWIRE.